Our advertising policies provide guidance on what types of ad content are allowed. when advertisers place an order each is reviewed against these policies. if you think your was mistakenly disapproved can request a review the decision.


  • Florida Catholic Media reserves the right to reject, omit or discontinue any ad copy considered to be objectionable or contrary to the teachings of the Catholic Church.
  • All copy is subject to the approval of Florida Catholic Media.
  • Florida Catholic Media reserves the right to insert the word “advertisement” above or below any copy.
  • We reserve the right to adjust advertising rates at any time upon 30 days written notice.
  • Cancellations or changes in orders may not be made by the advertiser nor its agency after the reservation closing date.
  • Positioning of advertisements is at the discretion of Florida Catholic Media except where a request for a specific preferred position is acknowledged by Florida Catholic Media in writing.

Acceptable Ads
  • Advertising from parishes for parish festivals but excluding gambling events.
  • Advertising from parishes pertaining to spiritual devotions or movements but such advertising must be cleared with competent parish or diocesan authority.
  • Advertising and/or inserts from any legitimate business which offers goods, merchandise or services of use to the general public and our own readers. All advertising to be in good taste and truly representative of the business and its product or service.
  • Inserts from Catholic groups or ministries seeking financial support as long as they are not in letter form giving the impression of an official appeal.
  • Advertising from various financial institutions and Catholic organizations, missions or communities promoting annuities, as long as the advertising does not give impressions of false security and play in an exaggerated way on the prospects' sympathies or fears.
  • Advertising for insurance companies and firms offering assistance to the elderly in filling out Medicare or Medicaid forms as long as they are approved by the state and supply the paper with credit and business references.
Unacceptable Ads
  • Political ads.
  • Ads for alcoholic beverages, tobacco or tobacco products, games of chance or any paraphernalia thereof.
  • Advertising from groups within or outside the Church whose philosophies or perceived behavior divides the Church rather than assists in growth and dialogue.
  • Advertising from groups which, though considered bonafide, are not operating in conjunction with a Florida diocese or the USCC or the NCCB, or a religious community or congregation. (For example, the Knights of Columbus evangelization campaign would qualify since they were operating with the direct approval of the U.S. bishops.)
  • Mail order advertising unless accompanied by letters of recommendation from other Catholic media and competent ecclesiastical authority.
  • Advertisements promoting other Christian or non-Christian religions (good educational or inspirational interfaith programs excepted). Inserts making an appeal for a charity which are in the form of a letter.